Mission
General Media exists to rebuild the supply chain of truth. We are a two-sided marketplace that connects vetted journalists—stringers—with the AI labs, newsrooms, and institutions that need accurate, original, ground-truth data.
The Problem
AI models hallucinate because they were trained on the internet, not on reality. Meanwhile, local news is dying, investigative reporting is underfunded, and the data that AI companies rely on is scraped, stale, and riddled with copyright risk.
The result: models that confidently produce fiction, bias that compounds at scale, and no mechanism for course-correction. The web reflects what was published. It does not reflect what is true.
The Solution
General Media builds a vetted network of professional stringers who create original ground truth on demand. Rather than scraping existing content, we sense the gaps in model knowledge and dispatch reporters to fill them.
Every piece of data we produce is original, fact-checked, bias-labeled, and structured for machine consumption. Stringers earn trust scores based on accuracy, speed, and consistency—so quality improves with every task.
Who We Serve
AI Labs
Training data, RLHF labels, and evaluation benchmarks produced by professionals who understand nuance, context, and sourcing.
Institutional Clients
Banks, auditors, local governments, and any organization that needs verified facts before making high-stakes decisions.
Newsrooms (Future)
Wire-service-quality reporting from a distributed network of stringers, available to newsrooms that lack the resources to staff every beat.
Our Approach
We don’t scrape. We don’t aggregate. We sense demand gaps—topics, regions, and questions where models fail—and route stringers to produce original work that fills them. The result is a continuously improving corpus of ground truth that no web crawl can replicate.